Improving your web site search engine ranking will save you money and time in the long run. Proper search engine optimization (SEO) will help your traffic to grow exponentially.
I have 6 easy steps that I use on a daily basis to ensure my site will be returned in the SERPS on a frequent basis.
Step 1 – satisfied customers and websites with first page results.
If you want to be found when people search for your product or services it is imperative that you satisfy the search engines being that your return to the top of the search results means more traffic coming your way.
Step 2 – Internet marketing strategies to guarantee your rankings.
1. Television ads.
2. Write a newsletter and send it to your customers.
3. Write and distribute a press release.
4. Join online forums to continue to build your business.
5. Start building back links.
6. Start upping the quality of your site with more content and graphics.
Step 3 – Maintain your rankings by keeping your site fresh with original content.
You want to continue to be found when people search for your name and products. A stagnant site won’t help you as much as a site that continues to grow and evolve.
So like I said before you want to make sure the search engines can trust your site. This comes from what you have to say on your site about yourself and your products and services.
Building trust is sometimes easy and sometimes it is very hard. Just remember in order to retain customers and gain new ones you need to seem like a genuine person.
Your customers want to know that you are reliable, but they also want to know that you aren’t just saying all the great things about yourself and your products.
Step 4 – Use keywords to carve your niche.
Now that you have a list of things that you can do in order to improve your web site search engine ranking, you have to make sure that you take all the time to ensure that your keywords are all in line with the message that you want to convey.
This will eventually help you in the rankings. Google and all the other search engines will finally be able to trust that you are who you say you are and they will rank your site higher.
Step 5 – Write articles and post them in all the major article directories.
posting articles is one of the best ways in which you can gain valuable back links to your site. And in doing so you will also be building your own content and this is an important factor in search engine optimization.
A crucial aspect of search engine optimization and how you can succeed is to post articles regularly. Writing articles will bring you these back links and will also generate traffic to your site.
New content is important in that it gives you a fresh chance to provide new information in hopes of attracting a larger amount of traffic.
Step 6 – Proper On-page Search Engine Optimization.
You need to make sure that your website has been optimized correctly on the main engines. One of the easiest places to start is with your meta tags and the alt tags that are included in the HTML coding of your web page.
Meta tags include the title tag, the description tag and the keyword tag. The title tag should include keywords while not being over advertisement. The description tag is used to describe your web page and should be at least 2 sentences long.
izens will most likely not read this description, however it will help visitors determine if they have found what they are looking for if the description is satisfactory.
Keywords should be included in the title, the description and the content of the web page. Your keywords will help visitors determine the relevancy of your page; however overuse of keywords can result in having your site be penalized by the search engines.
The keyword tag should only list keywords that are found on your content. The keywords listed in the keyword tag should not be exact matches. Many times it is best to draw a line as to what keywords are on your web page and what the purpose of the page is.
Step 7 – Build Back Links fairly easily.
While I could write a book on how to build back links I will just give you a quick and easy method for now. Submit your site to free link directories, do follow forums and leave comments with your URL in them.
Each time you submit your site to a new directory you will be creating a back link to your site.
That’s it. Build a list of free directories and submit your site to them every day. It is a method for your search engine optimization. Advise caution: complete the step in an day or so. Add to it every 3 days. I consistently see results in the first week.