Entrepreneurs often ask what tools they need to start with in order to prepare for an SEO campaign. Before I start providing answers to such questions, I would like to define the process of search engine optimization. It is the process of ranking in the organic search engine results, without paying for the spot.
It takes knowledge of how the Google crawler works, that’s why I am not writing about the algorithms current to Yahoo and Bing. The Google algorithm change last year did hurt some webmasters, as they underestimated the capability to rank without paying. Yahoo and Bing remain quite different from Google, as their engines are based on different basis.
This means that you should be careful when speaking about Love or Money; they are not the same.
There are two main factors that will determine the success or failure of your SEO campaign; a)KeywordBUrtext Recognition; and b)Link Popularity.
Unfortunately, if you are still waiting for Google to recognize the keywords on your page that you wish to rank for. I very rarely see such pages rank number one on Google, because webmasters cannot understand how to prime the power of their keyword phrases. There are numerous places where you should place your main keyword before your domain name. Example; yourkeyword.com/yourkeyword.something
Keyword Urls Recognition
Another factor that impact your keyword ranking is the keyword URLs used. Ideally, your keyword should be in Url. It differentiates your website from others with the same or similar keyword. Also, in my opinion, having your keyword in your URL as much as possible gives your website the advantage of being recognized by Google when people type in your keyword.
In short, link popularity is the amount of links that are around the World Wide Web that lead to your website. The more popular your website with the rest of the web, the more likely your website will be ranked by Google. Build more links than your competitors and your chances of making it to the first page of Google increase dramatically. There are many ways to build links; this is the most effective one. Free authority links checkers such as Free-leads.com, or PartPromoter can help find the profitable sources of backlinks.
There is one misconception about SEO that needs to be cleared up. You should apply your SEO techniques, and then wait for Google to crawl your website and incorporate the changes into its index. Google takes its sweet time indexing your website, and only wants to incorporate new content on a website once all the previous content has been changed. So do notPublish new content on your website if you wish to get Google to crawl and index your website.
clearing up your website errors by altering URL and creating 404 errors by manually inspecting your entire website will cause Google to see that your website has been changed, and will want to re-index you.
A point to consider when performing SEO techniques is the effectiveness a website has to be seen amongst its competition. If you want to rank for a competitive keyword, you will need to think of a way of getting to the number 1 spot, then once there, you need to maintain your position. If you were able to get hold of the 1st position in Google for a keyword, you then do not need to worry about falling down; all you have to do is to tweak your website to be in the prime position to rank highly in Google.
A website that is very popular will be obvious to many people, and will also generate more leads. There are many different methods you can use to boost your website’s popularity. “What is the best way to create a website’s popularity? Usually, it is… to make it as visible and as easy to find as possible. If your website does not naturally come up in a search engine when people search for your business or products, you want to change that. You want your website to show up when people are searching for your particular products or business services.
If your website comes up when people search for your keywords, this means that it should be Niche Search.
What is Niche Search?
When your website comes up in a search engine, it is a vitally important part of your marketing. In fact, it is truly one of the most important parts. If your website comes up in a search engine, it is the first impression you have of your business or website.
So, it is absolutely vital to get the search engines working for you – it is also extremely important to remain within the guidelines of a search engine.
What do we mean by “search engines”?
We are talking about the various search engines that are often used – Google, Yahoo, Bing etc.
As an example, Google is the most popular search engine.
So, we will focus on Google.