perceive the world in terms of competition – either we have to compete with others to survive or we can compete without having to compete. If we do not compete, our chances of survival is very limited. This means that we should be ‘on our A game’ in order to survive. Competitiveness is good
It is believed that our natural inclination is to want to avoid competition regardless if it is ultimately a loss of resources and wealth. If we do not compete, we do not lose. Therefore, it is essential that we use every tool available to keep the ‘ playing field ‘ level on. That means that we should use SEO analysis tools to check the opposition’s strength and introduce ideas and suggestions to ride on. The purpose is to get ranked before the other guy does.
Types of SEO analysis
SEO analysis falls into two categories:
1. On-Page Optimization – immediately after successful SEO techniques, a report is delivered on the site’s ranking and optimization status. The report contains an analysis on the site’s Meta Keywords, Meta Description, and Internal and External links.
2. Off-Page Optimization – after the completion of on-page optimization, a report is delivered on the site’s ranking and optimization status. The report contains an analysis on the site’s backlinks leading to the page. If the receiving backlinks are not related to the content of the site, they are considered as spam.
The content and relevancy of the page are also highly considered by Google when generating the ranking. Off-Page Optimization is a continuous process and should be continued till desired page is ranked. Therefore, off-page optimization of site highly depends on SEO Strategy employed by a website to compete in the online market.
Shakespeare’s keywords could not be misunderstood easily. In his time period, keywords were searched for the way it is being done now. Shakespeare’s time is NOT over therefore this metadata (Metadata) has to be understood.
Meta Keywords and Meta Description are adjectives that are related to the content of the page. These are very important when the search engine is deciding on the relevancy of the page. When the search engine is deciding on the who searches for a particular phrase, it is looking for the words that come to mind of the searcher. Therefore, by having the appropriate keywords and/or key phrases, you can easily influence the choice of your website.
The most important keywords for ON page optimization are the ones used in the Title tag of the page. Next comes the Meta Description and the body text including the keywords. These are the words that will be used to describe your site by the search engine. Next comes the Meta Keywords. These are the most important words related to the content of the page that you want to be found. So make effort to study your target audiences and how they search for information related to your business. For example, if you are dealing with home ethics, you can make the appropriate keywords aLawyer, homeTweaking, home engineering, home reigning, and home based.
There are a lot of elements that go into a SEO process. So if you are not familiar with how SEO works and you want to improve your presence on the web, it is best to identify the various elements and functions that a SEO process provides and then evaluate your needs accordingly. Once you are clear about your SEO needs, language should be easy, and communication should be clear and very professional. You should know that the difference between the two concepts is the writing – there should be a tone of authority and reliability. And of course, you should be clear about the link between SEO and copywriting.
Often people don’t feel they can commit the time needed for a successful SEO project and as a result, they don’t receive the quality, and they receive less than the promised benefits. The client asks the SEO service to deliver some great results, but when they checking out the great results, they realize that it was not possible because the keywords, title and description were not appropriate to the content of the website. This means that the on page SEO had been ineffective and the SEO was not committed to improving the online presence and ranking of the website, so there was nothing more that the on page SEO could do for the website. We should point out that this is one of the most common mistakes made by some of the clients.
Recently we were asked by a client to perform an SEO task for them. They had a very new website that had only been launched a few weeks before. There was no optimization performed. We looked at the URL and sure enough, it was new content that had been published. So we knew that the first step in the process was to create some great content. And you know what, once you create some good content, you can do some great on-site optimization.