Page title is something that is considered by many SEO experts. Everybody knows that the title of a webpage is the most important factor when it comes to search engine rankings. It is widely believed that you should have the best keywords in the title of your webpage. Have you ever given it a thought that other factors of your webpage are more important than the title? Have you ever wondered why some keywords are almost in the same level as the title? Listed below are a few things that you should consider.
Always consider the user’s point of view. Title is created for the benefit of the user and it should not look suitably stuffed with keywords without making everything understandable. When you do your title, think of the closest comparison your products or services are to the user’s interests.
Keywords can bePut anywhere and still be understandable by the user. closer to the beginning of the title, keywords begin to make sense. These terms should be scattered all through the page, but must look natural. When a user clicks on the link of your page, he or she must be able to instantly understand what the page is about.
Dong it Up – It’s the title of the article. It is also the first impression a person gets. A good title is only half of the job. The other half is to keep the user on your page. Remember to begin your title with a string of keywords, like “How to…” or “Google this.”
Company reference – If your page is for informational purposes, it is always nice to include your company name in the title. Otherwise, it will be a waste of space. If you are trying to sell a product or service, include the keywords in your title.
Make It Relevant – Even if you put the exact same title for every page on your site, it may not be enough to help you with the search engines. Consider the difference between a title and a tagline. The title describes what your webpage is about, and the tagline describes what your company does. If you use the word “Google” as your main keyword, but you just used “Google road map” as your main keyword, people will be confused. Even if you use the same keywords, making it relevant can help.
Your header 1 should be your most important title. Not only will your users and Googlealys wonder what your page is about, but other search engines like it too. Also, your H1 header should contain the main keywords of that page. Again, don’t jeopardise your users and the search engines.
In the actual text on your pages, use appropriate keywords. Over stuffing will not increase your search engine rankings, so try to use keywords as naturally as possible. If you can, use keywords in your domain name, rather than deceiving the search engines.
So if you are not ranked as number one for a keyword, analyse your competitors links and see if you can optimise your page with better links. Although, in the last few months, Google have been strict about keyword density and how many times you can use a keyword in an article or page, many continue to try and cover it using Whatever text or images you use, make sure you get the keywords in.
Another important factor is the page title. Your keywords should be in your title, if possible. More importantly, the title should be inviting to users, particularly those that are searching for something. A short and enticing title can easily encourage users to view the rest of the page, and see if your content matches their search.