One of the most important things I stress out to my list is that you must invest the time and energy to build a relationship with your list. If you do not grasp this concept you will not know whether you are on the road to success or whether you are about to fall on your face. Given below are some steps that will help you in achieving this important goal.
STEP 1: Important steps to generate leads
The first step is to understand that marketing and generating leads are not the same thing. The internet is full of so many opportunities that everyone believes that they have the answer. That’s where most people lose focus. The truth of the matter is there is no magic formula. There really is no simple way to generate leads online for whatever niche you are in. Each niche requires a certain approach. If you are taking the trouble to build a list on the internet and are not making any sales, then you need to analyze your marketing campaigns. Are you marketing in the right way? Are you placing your marketing in the right places? If not, then you really need to make some adjustments.
STEP 2: Getting more leads for your list building efforts
I am often asked what the secret of my internet marketing is whenever I start to make sales. The truth of the matter is that the secret lies in the people on your list. You may have made money through marketing consistently to your list of customers, but if your list is of poor quality your sales will suffer. Today probably the quickest way to build a list is to give something for free like a report or book for example which your niche is interested in. Developing your own products is the smartest way to have sustainable income on the internet but this cannot be done over night.
STEP 3: Driving quality leads to your list
The way you drive traffic to your list building is largely dependent upon your marketing efforts. My advice is to gather data about your marketing efforts and do an analysis. Look at the opt ins that you are generating through the various streams of internet marketing and decide to what stream is bringing you the highest conversion rates. When you know this information you can focus all your efforts on that stream. For example I generate 80 percent of my lead traffic through article marketing and do so only because I can. When I first started marketing there was no article marketing. I had to create my own marketing approach initially. My advice is to analyse what is working for you and then concentrate on the marketing strategy that works.
STEP 4: List building from your list
This might sound like an incredible statement. In fact it is. The first step to take if you are selling affiliate products is to get the names and emails of the people who have downloaded your free product. Offer them a chance to receive further information by subscribing to your list. You can do it in a number of ways. These include, (1) Position related opt in forms (2) Opt in boxes on your blog (3) Covers letter page (4) And so on.
STEP 5: Acquiring more leads for your list
Your first priority as an internet marketer is to build your list, so you should start collating all the content you have created. Creat a binder and place all the content on it. The best idea would be to divide it in half by topic. Develop an ebook, a report, or whatever you want. Once you have all the content in half you will have a seed list which will form your main list. Follow a step by step approach and you will soon start to generate leads from the various streams of marketing that you have been using.
STEP 6: Talking about your business
There is another understanding that is necessary when generating opt ins for your list. You need to talk about your business. If you give generic information about the subject then people know they may have received other messages before the one they just received. Lets say you are marketing online software. You need to educate people for how to make use of the solution and the benefits of the software.
STEP 7: Adding to your customer base
The above steps will help you in building a list of prospects. However, they may not generate the income that is expected from your list. The truth is that the income that you will generate comes from your list. You will be able to generate more income by constantly adding value to the relationship you have established with them.
List building is one of the most effective ways to make a success of your internet marketing efforts. What are you wasting your time on if you are not getting enough leads? Think of what you have gained or learned since you started list building and apply it to the various strategies and tactics you are using in the various marketing streams.