I’ve been working on SEO (search engine optimization) for a few years now and have refined my skill set considerably. I have completed SEO campaigns in the alt tag of logos and footers. I have spent a considerable amount of time trying to get sites to display on the first page of Google,OnlyWire and iProspect are a few sites that come to mind, but there are several others. I have purchased software that generates “site maps” or Steps to the sites to make sure that Google will accept the submission. It Works.
I have also taken a one of a kind approach to optimizing my sites and haveproclaimed the sites to be “SEO Friendly” SHOULD you be so inclined to explore this area. I have foundregardless of the linking sites and placing the links, the boost in traffic to the client sites is hardly perceptible. It is enough to establish your client, however there should be an emphasis on ongoing maintenance and tracking as there are “other” ways in which Google might influence the traffic and ranking of the client sites.
I have also taken a number of other approaches such as publishing articlesand submitting them to other online article databases with links back to the client sites. This is a novel approach to generating traffic, because the articlesfreely cross-linked with related sites and ultimately the client site.
There is a difference between direct advertising to a client and Search Engine Optimization, because withsearch engine optimizationyou have made the ” begging” aspect of the process, but you will never make the “click” to the client. Direct advertising on the other hand will generate a lot of traffic; click through rates and conversions will be higher. There is a difference?
Either way you look at it, advertising has the advantage of generating a lot of traffic, but quite a few quality leads as well.
There are few companies that can control the process of generating traffic and leading the client to the sales Majority. If it’s your site you are chasing, and you have your hat on backwards, then you can easily throw up a great billboard at a rate of 1,000 clicks to your site per day.
Then you have to build email lists to support your sorting and processing. Well, you can attempt to do it yourself, or you can go to where the real money is being spent (seo). I think it’s Spotting All Source (SXSW) but there are others. Once you have made “pay per click” (PPC) headlines ad a great headline, and then you have to wait to see if the headline produces any traffic.
PPC headlines is very fast loading, as soon as you press the ad, you will be speeding up the speed at which your prospect sees your “sponsored links” for the search result term. There is a feedback system that keeps monitoring of the campaigns and clicks. To take it one step further, once you find that the headlines in general are working, increase the click through rate (CTR) for those keywords.
Now you might be wondering, how can I tell if the headline I made work, is in demand? Check your Right Listization.
That is, how do you define a click?
A click is achieved when your prospect clicked on your ad across diverse internet mediums including (but not limited to) Pay Per Click listings, social media sites, email marketing, generic directory listings, and research and email marketing.
If you are not using the right listization, meaning you are not running ads that are flash optimized, adtool optimized or search engine optimized, you will lose conversions and will not achieve your goals.
How can I make a splash on the world wide web?
The bottom line is that YOU have to make a splash on the world wide web, and you can use every tool in the book, and then some.
But you have to realize that This Is It…You are only equipped with what you can put in your arsenal. You can do everything, but…you can’t do everything.
So You’ll want to define what tools you have to make a splash on the world wide web.
Remember, you are only equipped with what you can do. expansive knowledge base, impeccable trigger keeping and internalizing capabilities are on your side.
You have to realize that you don’t want to go through the motions of trying to figure out what you can’t do. Save yourself time, money and frustration and use your time on content building.
Create content that people are searching for.
You can do this by creating research through Google AdWords, Google Trends and by using free information that you can find online.
The opportunities are endless, so go and seize them!